Sportradar determines whether the user reaching the page where the pixel is installed has a Sportradar UUID. Sportradar further implements cookie sync with advertisers in order to be able to run retargeting advertising campaigns. Data points such as page views and clicks that are connected to a particular UUID are retained for 18 months. Also please note that Sportradar does not collect sensitive personal data. The definition of sensitive personal data varies from country to country.
Sportradar considers sensitive personal data to be any information about you that reveals your racial or ethnic origin, political opinions, religious or philosophical beliefs and trade union membership in addition to data concerning your health, genetic and biometric information and sex life or sexual orientation. Sportradar does not share user segments with any third parties. However, we may share the UUID and other usage information with certain partners for the purpose of cookie syncing, or based on technical requirements.
Service: Google Ad Manager is an advertising service provided by Google LLC that allows us to run advertising campaigns in conjunction with external advertising networks.
Service : The Rubicon Project is a real-time advertising technology platform provider which facilitates transactions between publishers and buyers and ad serving. Personal Data Processed: Online identifiers such as cookie and device related identifiers. Edwin Gill. PDF Read online - by D. Martina Carroll-Garrison. PDF Download M. Ivey R. PDF Download Mr.
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